The network said 160 million Americans watched the Olympics across all NBCUniversal platforms. Peacock, which launched in 2020, had its "best 18-day span of usage" during the Games. If the Games' viewership did have one bright spot, it was the women's hockey gold medal game between Canada and the United States.
Are Olympic ratings down?
That represents a 42% drop compared to the 2018 Winter Games, and a 26% decrease compared to last year's Tokyo Olympics. The ratings decline is on par with the general decline of network television ratings over the past four years, and consistent with previous Olympics trends.
How is the viewership for the Olympics?
USA averaged 1.4 million primetime viewers and 937,000 total day viewers during the Games. NBCU said overall, the cumulative audience of the Beijing Olympics 160 million persons watched the Olympics across their video platforms.
Why are Olympics ratings so low?
The low ratings could be attributed to several factors: Strained relations between the United States and China due to economic and human rights issues, another Olympics held during the COVID-19 pandemic, the time zone difference (Beijing is 13 hours ahead of Eastern Standard Time) and the lack of compelling stories.
Is anyone watching the China Olympics?
Almost 600 million people, or around half the Chinese population, have viewed the Winter Olympics on television, with the opening ceremony becoming the most watched TV program in a decade, Timo Lumme, managing director of the International Olympic Committee's Television and Marketing Services, said Wednesday at a ...
32 related questions foundWas the 2022 Olympics successful?
But the past two weeks have also shown the world two very different Games: For China, Beijing 2022 was a resounding success that exceeded all expectations.
Are Olympics over 2022?
Closing Ceremony in Beijing: The 2022 Winter Olympic Games come to an end : The Picture Show : NPR. Closing Ceremony in Beijing: The 2022 Winter Olympic Games come to an end : The Picture Show After 16 days and 109 events, the Winter Olympics officially ended Sunday with the traditional closing ceremony.
Did NBC lose money on the Olympics?
NBC almost certainly did not make a profit on these Winter Olympics—as of last night's primetime replay of the closing ceremonies, NBC had yet to provide guidance either way, an uncharacteristic silence which translates to a resounding nope—although making money on the event is never a given.
Is anyone even watching the Olympics?
The network said 160 million Americans watched the Olympics across all NBCUniversal platforms. Peacock, which launched in 2020, had its "best 18-day span of usage" during the Games.
How were the ratings for the 2022 Olympics?
No medals for 2022 Beijing Olympics. The Games drew their lowest U.S. ratings ever. Reports released Monday indicate there was an average total audience of 11.4 million viewers for the 2022 Beijing Olympics. That is a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea.
Which Olympics had the largest viewing audience?
However, the Beijing Games did have the largest streaming audience on record with viewers on NBC streaming and digital platforms. NBC bought the American rights to air the Olympics through 2032 for $7.75 billion.
How much did NBC pay for the 2022 Olympics?
The feel-good production is driven by the need to deliver large audiences to satisfy advertisers and to recoup prodigious rights fees. NBC's parent company, Comcast Corp., paid about $1.3 billion to the International Olympic Committee to carry this year's Olympics, and billions more to broadcast future Games.
How much did NBC lose on the Olympics?
The average for NBC alone was 10 million, a 47% drop, the Nielsen company said.
Where are the Olympics in the next 10 years?
The 2020 Summer Olympics in Tokyo were postponed for the first time in the Olympics history to summer 2021 due to the COVID-19 pandemic with the 2022 Winter Olympics being held roughly six months later in Beijing.
Is this the least watched Olympics?
The Beijing Games were the least-watched Olympics on record, with NBC averaging a total audience delivery (TV networks + streaming) of just 11.4 million viewers for primetime coverage.
Are NBC ratings down?
The NBC broadcast flagship has taken much of the ratings flak, averaging just 9.75 million Olympics viewers per night, down 55% compared to the analogous six-night stretch in 2018.
How much did 7 pay for the Olympics?
Seven secured the rights to three Olympic Games back in 2014, a multi-million deal includes the TV rights to the Rio De Janeiro Olympics, Tokyo, and the winter games in PyeongChang, South Korea in 2018. The deal was reported to be worth $200 million.
How bad were the ratings for the Olympics this year?
Thursday night's audience of eight million marks the smallest primetime Olympics audience on record, surpassing the nine million that tuned in for the closing ceremony of the Tokyo Games.
How bad were the Olympics TV ratings?
In the United States, though, with the exception of the post-Super Bowl bump, ratings for the Games have bounced off the bottom of the ocean floor at historic lows. Just 16 million people tuned in for the Opening Ceremony, 43 percent below the 2018 Games in a similar time zone.
Who has the most gold medals 2022?
Instead, the biggest gold medal winner of the 2022 Olympics is Norway. Overall, the nation took home significantly more medals than its competitors. Here's the breakdown of the five countries that won the biggest.
Where are the 2222 Olympics?
Having won the bid for the 2022 Olympic Winter Games on 31 July 2015, Beijing became the first city in the world to have hosted both the summer and winter editions of the Olympic Games.
Did China win any olympic Games?
The host country has won six golds and 12 overall in Beijing so far, exceeding their previous high from the 2010 Games in Vancouver.
Is Beijing Winter Olympics a success?
Successful hosting of Beijing Olympic, Paralympic Winter Games brought confidence and hope to a world overshadowed by instability, said Chinese President Xi Jinping, on Friday, after conferring awards on representatives of those who have made outstanding contributions to the Games.
